Redland City Council has received valuable information on cycling habits and opportunities to improve access for cyclists through a recent awareness campaign.
Mayor Karen Williams said the Ride Redlands Coast campaign not only promoted cycling as an easy and enjoyable way to travel, but generated good feedback from the community.
“Redlands Coast has a great recreational cycling culture with hundreds of kilometres of tracks and pathways,” she said.
“This campaign was about encouraging people to get on their bikes and experience some of our many naturally wonderful attractions while promoting a healthy lifestyle.”
Cr Williams said the campaign also included an online survey, which received about 250 submissions.
“The survey asked questions about travel and cycling habits and sought input on how to improve cycling access and safety,” she said.
“Council officers will use the data from the survey to guide future transport planning and travel behaviour change initiatives for Redlands Coast.”
Redlands Coast Active Travel Reference Group chair and Division 2 Councillor Peter Mitchell said all survey participants could submit an entry to win a $500 bike voucher, co-funded by Council and the State Government’s Department of Transport and Main Roads.
“The winner is Dominic O’Connor, a regular cyclist who indicated he would use the voucher to buy a bicycle for his wife so they can enjoy our beautiful Redlands Coast together,” Cr Mitchell said.
“I’d like to thank everyone who took the time to enter the competition and complete the online survey.
“It has provided a great snapshot of how often, and how far, our residents travel on their bikes each week, while also letting us know what would encourage them to get out more often or help them feel more confident on our roads.
“Council is serious about active travel, and this survey will play a role in ensuring we get our active travel projects and resourcing just right.”
The Ride Redlands Coast campaign also reinforced cycling safety messages and included a targeted campaign in Thornlands and Victoria Point to increase awareness of a raised priority crossing near Pinklands Sporting Complex.
More information on the campaign, including cycling safety fact sheets and a video, is available on Council’s Your Say website.
The Ride Redlands Coast campaign was supported through the Queensland Government’s Cycle Network Local Government Grants program.
